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Mobile tech company, DeNA, just released a Nintend-based, free-to-play Pokemon game called Pokemon Masters for iOS and Android phones. The game involves players forming teams of trainers and fighters. The combat involves three teams of trainers and fighters in combat with each other on the artificial island of Pasio. This exciting new contribution to the Pokemon gaming series started with a popular first week debut. According to Sensor Tower estimates, Pokemon Masters had a great first week having earned about $26 million.  It may be free-to-play, but if you want to really compete you will need to increase your chances with expert coaching.  That costs money. The strong opening week – second in the series to Pokemon Go – means that players are willing to spend to enhance their chances. Sixty-two percent of the revenue came from Japan, Nintendo’s home market, which was followed by United States, Hong Kong, Taiwan and France to fill out the top five markets.  Seventy-two percent of the revenue came from iOS phones. Nintendo will also release Pokemon Sword and Shield on November 15th, as well as a special edition of the Nintendo Switch Lite.

In the first half of 2019 Amazon doubled its digital ad spending relative to its 2018 spending levels. Amazon also increased TV spending by 28% for Amazon Prime Video. Amazon Prime Video launched 13 new campaigns for original shows in the first half of 2019. Many other companies in the world of big media are making similar investments. Disney and Apple are planning to launch separate streaming services in the fall.

One of Amazon’s big advantages is its more than 100 million Amazon Prime members in the United States. Netflix’s subscriptions in the US fell from 60.2 million in the first quarter to 60.1 million in the second quarter. This might mean that Amazon has space to catch up to its competition.

Teen users of Instagram are increasingly switching to business accounts to get better metrics about their posts. These accounts show how many times posts have been viewed, at what times their posts are being viewed, who likes their posts and how many likes and views they’re getting.  Sounds great, but according to Facebook, which owns Instaram, business account holders are required to make their email and phone number available to the public.  When a teen is involved that’s a problem. Alex Meron-McCann from the cyber security firm McAfee, warns of serious consequences for teens who share personal information by using business account.  Alex is especially concerned about sexual predators contacting kids through these accounts. Data Scientist David Stier tells us that millions of teenagers have switched to business accounts; he also emphasized that if a 13-year-old develops a business account their contact information is available to over a billion people. A Facebook spokesperson explains that their set up process warns users that their contact information will be available to the public if they switch to a business account. Is this feature enough to keep a generation of young people safe?  Given fair warning, is Facebook responsible if someone blows through warning and misuses their platform?