- For the past 25 years, MAC Cosmetics has been selling its Viva Glam lipstick to raise money for the fight against HIV and AIDS.
- The subsidiary of Estée Lauder sells the $18.50 (around ₹ 1,300) lipstick in three shades-bluish-red, pinkish-beige and brownish-plum-but donates 100% of the proceeds to the cause.
- Now, after 25 years in operation, Viva Glam plans to expand its mandate.
- Sales of Viva Glam fluctuate, depending on the hype built by its celebrity campaigns.
Read full article: livemint.com